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I. School of Communication are traditionally organized by specialized disciplines, covering fields such as journalism, advertising, radio and television, social media management, and digital marketing. However, as the communication industry rapidly transforms, interdisciplinary integration and flexible learning have become major trends. Conventional departmental divisions may limit students’ breadth of learning and flexibility in their early academic development.

II. In response to these challenges, the School of Communication proposes the establishment of a new “Interdisciplinary Program in the School of Communication”. This program will complement the existing departments in student recruitment rather than compete with them internally. The model will not only provide students with broader learning opportunities but also enhance learning satisfaction, becoming a distinctive recruitment advantage for the School of Communication.

III. Rationale for Establishing the Program:

• Integrating interdisciplinary competencies to meet industry demands: The curriculum will cover core skills such as journalism, marketing, audiovisual production, and data analysis, cultivating well-rounded literacy and laying a solid foundation for future specialization.

• Flexible learning pathways to enhance recruitment appeal: For students who have not yet identified clear career goals, the program offers opportunities to explore different communication fields, thereby attracting high-quality applicants.

• Innovative curriculum design to strengthen competitive advantage: Emphasizing hands-on practice, project-based learning, and industry collaboration, the program aims to enhance students’ job readiness and align directly with industry needs.